arbOUR announces the debut of its eco-effective cleaning and laundry collection. The launch introduces consumers to arbOUR’s commercial-grade cleaning products, which are formulated with plant-based, non-toxic ingredients strong enough to cleanse and disinfect, and safe for people, pets, and the planet. Already used by pro-sports teams, hospitals, restaurants, schools, and other corporate, civic, and commercial institutions, the affordably priced collection is now available directly to consumers. arbOUR’s launch products include eight essential cleaning and laundry solutions that elevate “clean” hygiene for everyone and every environment.

“No one should have to choose between strong cleaning products and safety,” says Carol Mehas, arbOUR co-founder and a pioneering product and brand developer who has worked for global leaders including L’Oreal, Sephora, and Estée Lauder. “At the heart of arbOUR are highly effective, environmentally and ethically conscious cleaning solutions that everyone will feel good about using at home, at work, and for the planet.”

Gentle, green, and proven to clean, arbOUR’s proprietary formulations are substantially more effective than leading products made with toxic and harsh cleaning agents. arbOUR products are powered by clean, plant-based ingredients and bio-surfactants the proprietary formulations are greywater-safe; free of bleach, alcohol, phosphates, dyes, VOCs, and parabens for safe and biodegradable run-off.

The daily essentials in the arbOUR product line are cruelty-free and made in the U.S. with sustainable production and distribution processes to reduce waste and pollution.

The line includes Everyday Wipes: arbOUR’s multi-surface disinfecting and sanitizing formulation in a convenient wipe. Also offered are Everyday Spray, Daily Dish Soap and Daily Handwash. arbOUR’s Laundry Essentials include Free + Clear Laundry Detergent, Activewear Detergent, Stain Remover and Odor Remover.